by tearwood | Aug 1, 2009 | Marketing / PR
I vividly remember reading and buying into the concept of Permission Marketing by Seth Godin. It has become one of my favorite marketing books and I’ve used it’s principles ever since. The overriding message is traditional advertising attempts to gain our...
by tearwood | May 27, 2009 | Marketing / PR
People think marketing takes a ton of money, yet Angie’s List spent less than $3.00 for a very memorable impression. They mailed me this very humorous letter shown below (click here for full size) and a large bag of M&M’s for referring a friend to...
by tearwood | May 11, 2009 | Marketing / PR
I realize I just posted about things to do BEFORE you promote, but when you’re going to promote differentiation is important. I took this picture below at a convenient store and quite frankly I avoided moving the dispenser when I saw the warning signal. After a...
by tearwood | May 4, 2009 | Marketing / PR
With all the pizazz and flashy gimmicks people have to lure you into their store/office, I found this sign quite shocking. I actually turned my car around to come back and take the picture. I can’t imagine an ad agency or marketing consultant letting this fly...
by tearwood | Nov 26, 2008 | Marketing / PR
Virtually everyday I hand out my business card to someone. Granted, I’m an admitted networker, see handing out my card as a great opportunity for a connection and I view my card as a strong marketing asset. Today, in the process of two meetings, I collected four...
by tearwood | Nov 21, 2008 | Marketing / PR
Most of the time we encounter organizations trying to be professional and quite frankly that can come off as stuffy and impersonal. While some folks don’t seem to know the difference between individuality and acting, looking or speaking as a responsible...
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