How to Wow For Less than $3.00

People think marketing takes a ton of money, yet Angie’s List spent less than $3.00 for a very memorable impression. They mailed me this very humorous letter shown below (click here for full size) and a large bag of M&M’s for referring a friend to...
Giving Your Product Shock Appeal

Giving Your Product Shock Appeal

I realize I just posted about things to do BEFORE you promote, but when you’re going to promote differentiation is important. I took this picture below at a convenient store and quite frankly I avoided moving the dispenser when I saw the warning signal. After a...

More Steak Than Sizzle BEFORE Your Promote

With all the pizazz and flashy gimmicks people have to lure you into their store/office, I found this sign quite shocking. I actually turned my car around to come back and take the picture. I can’t imagine an ad agency or marketing consultant letting this fly...
Asus Eee PC 1000HE Netbook Review: Benefits Galore

Asus Eee PC 1000HE Netbook Review: Benefits Galore

I saw firsthand the benefits of a netbook earlier this year at SXSW. My friend Shawn Morton had one and another conference goer sat next to me with a Dell running Hackintosh. I was intrigued but last week I had lunch with an entrepreneur friend who brought in a small...